Cannes Lions

CHRISTMAS CHARITY

DINAMO LINK, Lysaker / PLAN NORWAY / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Use your mobile phone (send text message with LYS to 2040) to light your own candle "instantly and live on screen" and donate 4 euros to Plan's charity work.The campaign Strategy was to trigger the “15 seconds of fame” syndrome combined with ones urge to feel a bit better about oneself as part of the xmas spirit.The system is set up to work for Norwegian subscribers only. Please contact the Norwegian Cyber Lions jury member Jørgen Bøhle Bakke (+4741471746) to use his phone during evaluation of the site.

Similar Campaigns

10 items

1 Cannes Lions Award
Para Expansion Pack

BBDO, Toronto

Para Expansion Pack

2022, CANADIAN PARALYMPIC COMMITTEE

(opens in a new tab)