Cannes Lions

CHRISTMAS DONATIONS FOR EARTHQUAKE VICTIMS

DINAMO LINK, Lysaker / PLAN NORWAY / 2006

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Use your mobile phone (send text message with LYS to 2040) to light your own candle "instantly and live on screen" and donate 4 euros to Plan's charity work.The campaign ran last xmas and consisted of three elements (campaign site, banners and interactive OUTDOOR board) and is unique since it integrated outdoor with internet and SMS to raise funds during the most generous time of year.The system is set up to work for Norwegian subscribers only. Please contact the Norwegian Cyber Lions jury member Jørgen Bøhle Bakke (+4741471746) to use his phone during evaluation of the site.

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