Cannes Lions
BISCUIT FILMWORKS, Los Angeles / OLD SPICE / 2018
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We open on a dry, dusty, and desolate alien landscape. An alien egg hatches. What? Is that NFL player Von Miller inside? It is. And he's dry, and dusty, and desolate, too. What's that noise? Whoa, it's a monolithic bottle of Old Spice Hydro Wash. Uh oh, Von Miller is about to touch the monolithic Old Spice. ZAAAAAAAP! Whoa! It blew the dry dusty skin off his body! Whoa, why are we in the locker room? What?? This was a short film that Von Miller made??? His teammates love it! Old Spice.
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