The brief was to promote the new Cisco technologies of IP Communications, Security, Wireless Mobility, Storage and Network Infrastructure to IT and business decision-makers in the UK while gathering leads through innovative use of online media. Using CCTV style footage to suggest a real-time demonstration of the product benefits, the user is invited to receive relevant white papers and information by completing a short registration form within the banner. This avoids the delay and potential dropout of sending the user to a website and supports the Cisco ‘Now’ positioning. All user data is fed directly into the Cisco database.