Cannes Lions

PICTURE BOOK FOR MOMS

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Teaching is another way to learn. It is the starting point of the idea. Moms, the main target of Bubbleshot3, always read picture books for their children to teach lessons from the stories. Picture book is attractive and efficient new media to communicate with moms. Thus, for moms, we made a picture book which makes them naturally learn how important saving water is, and how much they can save water by using Bubbleshot3, during reading the picture book to their children.

Outcome

Picture book of Bubbleshot 3 has drawn excitement from moms. Moreover, many media and SNS users have showed their enthusiasm on the picture book, which not only make them read interesting stories with their children but also learn themselves many ways to save water at the same time. Picture book worked well as an attractive and efficient new media to communicate with mothers. Not through boring or crammed messages, but through interesting and easy stories in the picture book, a number of moms learnt how important saving water is and how good using the water-saving washer, Bubbleshot 3 is.

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