Cannes Lions
MJZ, Los Angeles / SAMSUNG / 2018
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Description
Samsung showed the limitations of wired charging through the universal fear of low-battery anxiety. The story was told through the lens of people all over the world watching different film genres on their phone as actors say the one of the most over-used and dramatic phrases in cinema: “Don’t Die On Me”. The film concludes by showing the benefit and ease of Samsung Wireless Charging to keep the story (and your phone) alive.
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