ATMOSPHERE BBDO, New York / CITIGROUP / 2008
As part of an integrated campaign to illustrate how Citi Cards enable people to write the stories of their lives, the agency decided to use illustration itself. Rich media banners, like this one, brought emblematic stories to life using interactive animated books. Whether the communication revolved around a small everyday triumph or the culmination of a lifelong dream, the stories created a distinct emotional connection between card usage and the cardholder’s goals.
This ad connects to the Citi Stories website where customers could experience seven stories (including this one), learn about the cards, and watch the TV commercials.