Cannes Lions

CITROËN C4 PICASSO

EURO RSCG MILANO, Milan / CITROEN / 2008

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The new campaign for the Citroen C4 Picasso highlights the sensations of freedom, space and unique all-around visibility experienced in the C4 Picasso Visiospace. A garage door opens and out flies a flock of starlings. As the flock of birds forms in the sky it begins to mirror the shape of a car as it embarks on a spectacular journey across the countryside and other striking landscapes. As the flock finally reaches its destination it transforms itself into the C4 Picasso. The new C4 Picasso offers a unique perception of the world, extending beyond the fringes of anything seen until now.

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