Cannes Lions

Volkswagen - The Ungrateful

DDB NEW ZEALAND, Auckland / VOLKSWAGEN / 2020

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

We needed a way to talk about the new 100% electric eGolf in a way that stood out in a sea of warm fuzzy "do it for the planet" EV advertising. So, we focused on our drivers, many of whom we knew were considering making the move to EVs for the sake of their children. Children who, if we’re honest, don’t really deserve it at times.

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