Cannes Lions

CITROËN C4 PICASSO

BEACON COMMUNICATIONS, Tokyo / CITROEN / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Challenge:Create a unique mini-site for the C4 PicassoIdea:This website uses the C4 Picasso’s unique feature of “panoramic view” as its key creative content. Dedicated music and 100 photos actually taken from the car allows the viewer to simulate the experience of driving the unique C4 Picasso.Results:Requests for catalogue increased 400% during this period along with record numbers of visits to the site and actual showrooms.

Similar Campaigns

12 items

Toyota Sonic Identity System

SAATCHI & SAATCHI, Los angeles

Toyota Sonic Identity System

2023, TOYOTA

(opens in a new tab)