Challenge:Create a unique mini-site for the C4 PicassoIdea:This website uses the C4 Picasso’s unique feature of “panoramic view” as its key creative content. Dedicated music and 100 photos actually taken from the car allows the viewer to simulate the experience of driving the unique C4 Picasso.Results:Requests for catalogue increased 400% during this period along with record numbers of visits to the site and actual showrooms.