Cannes Lions

CITY ADVENTURE

POSTVISUAL, Seoul / HEINEKEN / 2015

Presentation Image
Online Video

Overview

Entries

Credits

Overview

Execution

The film was shot throughout 5 locations(major landmarks in Seoul city) as an adventure stage of whole film. We specially designed 5 'Heineken Star cabs' to transport each man who dared to join the adventure and we've followed and shot them all the way through. Then, the final film was uploaded on Heineken's official YouTube channel and Facebook in order to make social fans to watch and spread it widely.

Outcome

The film was a sensation to Korean viewers. After the launch, it hit 1,039,678 views on YouTube and +9,700 fans 'liked' Heineken's SNS channel. Total 20,000 responses were appeared on official SNS. Also, it spread and shared global, metropolitan brand value of Heineken via viral film connecting brand and target consumers. Moreover, it surprisingly nominated as a winner of 'Heineken Global Brand Building Award 2014' in Brand Activation category, which was quite a success to client and marketing industry.

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