The application provides access to the entire addresses selection of Louis Vuitton.

The design is resolutely modern and sophisticated, inspired by the paper version of the guide and based on a clear interface.

All functionalities are inspired by mobile best practices and available offline:

• Around me, recommended geolocalized adresses

• Favourites, personalized address book

• 24 hours, the very best of the city

• The guest, a celebrity or local figure offers his or her personal vision of the city

• The scenic routes, five geolocalized walking tours

• The postcard, to share travel souvenirs

The Louis Vuitton City Guide app, resolutely modern and elegant, answers a strong demand for travel content while on the go. It’s part of the brand’s products and services, designed to make the traveller’s experience better.

100% available off-line, the app offers useful functionalities and quality content. Users can browse tips about the city before, upon or after arrival at their destination, with a selection of addresses filtered by location, proximity, a celebrity’s eye or the traveller’s own point of view.

Launched in november 2015

140 000 Downloads of the app

(average of 7 000 downloads per week)

More than 70 000 in-app city-downloads.