Cannes Lions

City Peeps

BBDO, Berlin / DAIMLER / 2019

Film
Film
Film
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Overview

Execution

We see a clueless tourist wearing a ridiculously huge backpack. The tourist is in awe of the new city he’s visiting and goes down some stairs without paying attention of his surroundings. In slow motion, we see how he accidently knocks down a lady with his huge backpack and spills her coffee on her shirt. The lady falls down on the floor. The tourist looks at the lady in a fake apologetic way in the end. An all-knowing narrator sarcastically comments on the situation and puts in evidence how city life can be so annoying. Luckily, with a smart, at least driving in the city isn’t annoying at all.

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