Cannes Lions

CLEANER FOOTBALL MACHINE

JWT ITALIA, Milan / INDESIT COMPANY / 2014

Presentation Image
Case Film
Case Film

Overview

Entries

Credits

Overview

Execution

Also this year, Indesit has proved to be the symbol of clean football, paying special attention to its core target: women. With the Cleaner Football Machine, Indesit has reached straight into their homes and has given people happiness and fun, promoting even more customer loyalty.

Outcome

Less swear words, more happy women during football matches.

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