Aware that it’s hard to “win” us on deposits, Caja MadridCHALLENGES THE COMPETITION BANKS TO WIN US IN ANOTHER FIELD.Thus, we created and organized a REAL FOOTBALL TOURNAMENT and invited football teams from other banks. The football tournament was called as the deposit: “BARRILETE CÓSMICO"In honor of Maradona’s best goal in football history, scoring against England in the Mexico World Cup, 1986.

The campaign includes:a) Tournamentb) TV and Radio commercialsc) Webd) Advergaminge) Clients Mailingf) Employees Mailingg) Mobileh) Others: Print, Offices, shelters, outdoors, banners, posters, leaflets, touch-sensitive screens and ATM.

• Deposit takings reached 625.000.000€ which is 114% of the objective.• Estimated publicity of 430.000€ both in financial and sport media, something unusual in the launching of a financial deposit.• WEB: More than 73, 500 visits.

• BANNERS CAMPAIGN: Click ratio 1.15%• MOBILE PORTAL: More than 2,500 accesses to the mobile portal.• The other banks which played the final matches were BBVA, UNICAJA, Banco Gallego, Caja Guadalajara, Banque PSA Finance, although even there, the tournament winner was CajaMadrid!