Cannes Lions
DM9DDB PUBLICIDADE, Sao Paulo / CLOROX / 2001
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Clorox is known for its cleaning power (whitening power) and also for removing stains. Focusing specifically on these actions, we solved our communication job creating a simple and interesting interaction piece. The clothes get dirty or stained by accident several times. We decided not to emphasise Clorox's advantages when accidentally the mouse touches the product. The result is quick action of whitening power.
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