Many women are afraid to play sports in a bikini. Because a nip-slip is always a danger, and these days it doesn’t take long before this moment of embarrassment goes viral through a clickbait video. Decathlon’s sports-proof bikinis do more than looking good. They stay on, no matter what. We needed a social campaign that communicated this message.

We created a video showing girls surfing. The clickbait title linking to the video: “These girls went surfing in a bikini. You won’t believe what happened next.” But in fact: the images showed that the girls didn't lose their bikini, and weren't worried or limited in their movements either. A clear message made the link to Decathlon's Sports-proof bikinis.

We placed the video online on clint.be on thursday june 1, 2017. It became the most viewed article of the week in just one day.