Cannes Lions
&ROSAS, Barcelona / DECATHLON / 2013
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Description
Trocathlon is an event organised by Decathlon.
At Trocathlon, people can sell their old sports equipment in order to buy brand new sports gear at Decathlon.
The objective was to get the largest number of people possible wanting to renew their equipment. So the idea was to awaken in them the need to use something new, always within a sporting context.
Using brand new gear renews your desire to practice sport.
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