Cannes Lions
Y&R PARIS, Paris / DECATHLON / 2010
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Description
A man is hiking up a mountain. On the top of a plateau, he stops where he will spend the night and unrolls his all-in-one sleeping bag/blanket/pillow. Lying in his sleeping bag, he watches the sun setting to the west, and then in an unbroken shot we see him turn over and open his eyes to see the same sun rising in the east. He packs up and starts his day refreshed.
Super: So comfortable, you’ll never see the night pass.
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