Cannes Lions

CLIMATE CHANGE AWARENESS

LOWE NEW YORK, New York / MTV / 2008

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MTV asked us to create spots showing how messed up the world will be if we let this Global Warming thing slide. So we did. We made a spot where a Surfer impales himself on a streetlight in the middle of the ocean. Mary Louise Parker provides some witty lines about how we’re going to redefine what we mean by “Hang Ten”. And Voila. One PSA that is hip and utterly DIG-worthy for today’s teenagers.The spots ran on the international MTV networks as well as on the global MTV Switch website, mtvswitch.org

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