THE IDEA INVOLVES GIVING AWAY IN SPANISH HOLIDAY PLACES SUCH AS THE COSTA DEL SOL CAR SHADES, BEACH PARASOLS AND BASEBALL CAPS WITH A HOLE TO LET IN THE SUN – WHICH CAN BE VERY ANNOYING AT THIS TIME OF YEAR – EMULATING THE EFFECTS OF THE OZONE HOLE.

MORE THAN 5,000 HITS RECORDED ON OUR WEBSITE IN THE TWO WEEKS FOLLOWING THE ACTION.