Cannes Lions

Climaxes

LUKAS LINDEMANN ROSINSKI, Hamburg / ORION VERSAND GMBH & CO. KG / 2018

MP3 Original Language
MP3 Original Language
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Overview

Description

Every proper love song has it: the emotional climax in which the performer sings and holds the so-called „million dollar note“. We used this insight to write a love song that resembles a typical 80s rock power ballad performed by a rock star voice and then used the song for a radio ad for Orion.de – one of the biggest online shops for sex toys in Europe. For the lyrics, we also used typical love song stereotypes to make the song sound as authentic as possible. On top of that, the climax is just exaggeratedly longer than expected. Why? To highlight the benefits of the Eros Orgasm Delay gel - a product against premature ejaculation by Orion. The ad then closes with an off-voice saying: “For longer performances: the Eros Orgasm Delay Gel. Order now at Orion.de.”

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4 items

DON´T TRY THIS AT HOME

LUKAS LINDEMANN ROSINSKI, Hamburg

DON´T TRY THIS AT HOME

2018, ORION VERSAND GMBH & CO. KG

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