In Germany, more than 3.1 million accidents occur at home every year. And a lot of them happen because people used household items and even food for...well...masturbation. We used this insight for a humorous campaign that not only raises the awareness of the problem but also boosts the traffic on Orion’s website – which was the main aim of the client brief. However, there was a major problem: how do you advertise sex toys in every-day life without actually showing them? Our solution? An attention-grabbing stunt that only required paper, ink and some balls.

As a part of the overall campaign, we created hang tags that had the look of warning signs. Then, we went to super markets, hardware stores, and electronics retailers and attached these hang tags to products that people actually use instead of sex toys at home.