Cannes Lions

DON´T TRY THIS AT HOME

LUKAS LINDEMANN ROSINSKI, Hamburg / ORION VERSAND GMBH & CO. KG / 2018

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Overview

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Credits

Overview

Description

We asked ourselves: why do people still use household items to “have fun” in times in which it is totally acceptable to have a sex toy at home? That’s why we decided to use these very items in stores and shops and turn them into ads for Orion – by simply attaching regular hang tags to those items that not only warned them to not try these at home, but also offered them a safe Orion product that people could buy immediately – using only a QR code that linked to the product’s website.

Execution

We created hang tags that had the look of warning signs. Then, we simply attached these hang tags to products offered in super markets, hardware stores, and electronics retailers that people typically use as a replacement for sex toys.

Outcome

The stunt boosted the traffic on Orion’s website and catered for a significant gain of sales. Additionally, the campaign motifs were shared online thousands of times all over the world – from Germany to Italy. From France to China. This served for a huge gain of brand awareness and publicity, even in countries that are not our main markets.

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LUKAS LINDEMANN ROSINSKI, Hamburg

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2018, ORION VERSAND GMBH & CO. KG

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