The semi-annual Winners Designer Event showcases high-end designer labels at up to 50% off. To cut through the clutter, the client wanted to launch a rich-media banner campaign for the first time. Through simple icons and point-roll navigation the creative team used a fashion photo-shoot as a creative hook turning the users’ curser into a camera and allowing visitors to take snapshots of different articles in banner. Specific items would be highlighted thereby driving home the message of high fashion at a low price.