Cannes Lions

Clowns

AUDI, Milton Keynes / AUDI / 2018

Film
Film

Overview

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Overview

Description

The roads are full of clowns. But for Audi drivers it isn’t an issue. This film features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly avert disaster with their hi-tech safety capabilities. The technologies include Audi pre sense city, cross traffic rear assist, quattro all-wheel-drive, Matrix LED highlights, adaptive cruise control and Audi side assist. Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two clown cars, before the tagline ‘Audi Technology. Clown Proof’.

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