Cannes Lions
DDB CANADA, Toronto / VOLKSWAGEN / 2015
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Description
The new Traffic Jam Assist feature from Volkswagen takes over the driving in traffic jams, letting the driver enjoy the fun parts of driving, while it takes over for the not-so-fun parts. In this film we see a couple enjoying the fun part of being in a relationship (having sex). A Volkswagen engineer takes over for the “not-so-fun part” of being in a relationship (the obligatory after-sex cuddle).
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