The brief was to document the output of a research, commissioned by Coke to identify main social impact causes, in order to generate the basis of an optimistic and inspiring campaign of the brand's 125 anniversary.

We thought about a book, that could represent the spirit and intention Coca Cola wanted to transmit: plural, representative, positive and global.In this way, we looked for an inspiring collection of art, which involved different artists and stories.

All artists were excited and fully committed to the responsibility of translating a fact, result of the research, into an inspiring source of optimism.Full of stimulating images and short encouraging texts, the book has the rhythm and tone the brand wanted to transmit.Therefore, the brand's values such as optimism, joy, reachable, etc, emerge from the book's own design.

The outcome of this work was an iconic art book of cultural relevance, which broadcasts the research findings in an inspiring way.As a way to amplify the main, hard cover, printed edition, other formats were required, such as inserts, iPad/iPhone applications, print and OOH.

The graphical content of the art book has generated content for communication campaigns for the next 2 years.This book was translated into 3 languages to be roll-out to other markets.