Firstly we put an encouraging message for the national teams in the Coca-Cola bottles. Thousands of fans shared and created hundreds of messages during Qualifiers. We launched one of the most viewed commercials during the World Cup in Latin America from Google Maps!And hundreds of people uploaded their celebrations to the YouTube channel thus being one of the most popular channels.

300 thousand photos were uploaded Average time spent on the site: 6 minSocial networks echo the campaign thus generating a huge buzz around it.

Total amount of impressions: 60,000,000Total amount of clicks: 1,000,000