Engage every single consumer of Coca-Cola in order to make them fans of the brand and celebrate with Coca-Cola every important moment of their lives in 2012.For the New Year celebration, Coca-Cola released a short video message to its fans thanking them for their support in making them the most loved brand in France. The video was broadcasted online but also offline on digital billboards.

43 000 visits to the Christmas train in stations.4 500 RFID usersMore than 1.5 millions contacts gained naturally on Facebook through this functionality.