Our plan ranged from high impact larger format billboards, to transport (buses), alongside a number of visually stimulating digital formats – ‘Transvision’ sites on station concourses and ‘Digi-panels’ on the London Underground – all of which showcased the creative work beautifully.The jewel in the crown however, was the creation of a pop art gallery on London’s South bank (supported by the creation of a website), featuring work by forty artists, themed around summer, with the visual of the bottle as the centrepiece for each work.

This was amplified by what was to become the real focal point for the campaign; the creation of a ‘live’ 10 metre artwork, within the gallery, by the iconic British Pop artist, Sir Peter Blake.

The campaign eventually reached over 21M people, and 70% of the UK population were aware of the campaign On the back of the South Bank gallery, we received unprecedented PR coverage, with over 60 pieces of coverage and over 53 million online impressions.