We launched the commercial but not on TV, we launched it in... the most famous bottle in the world! We put a code of Augmented Reality in all the labels and we asked the consumer to enter a web page where, pointing the code in his/her webcam, they could watch the Christmas commercial 2 weeks before than on TV.

Over 400,000 teenagers (unique users) decided to watch the Christmas commercial through their Coca-Cola bottles, turning the famous bottle into a new promotional media, increasing sales by 8%.We don´t know what the future will bring regarding TV but we have already found one.