This campaign supports the marketing of Coca-Cola’s extremely limited aluminium bottle, by inviting the visitor on a creative journey inspired by the music and video of Faithless and Paranoid. The magic? Visual poetry, created by the visitor using keyboard, mouse, webcam and microphone as input devices, and the iconic contour bottle as the canvas. Users are able not only to project unique designs onto the bottle, but also to find exclusive footage produced especially for the website. The target audience of trendsetters in art, design and music have been fascinated, and have blurred the lines between art and commerce convincingly.