Since it is Christmas, we are carrying out an online campaign along with a microsite. This space issued an invitation to form part of a challenge: to create a chain of hugs able to go round the world. To complete the challenge it was necessary to send 40,075 hugs.The activity was based on celebrating Christmas in a different and new fashion: sending personalised video-hugs by way of celebration. Moreover, the site has a downloads area (for mobiles, messenger and PCs) and the possibility of watching, sending and downloading the different versions of the off line spot.