The creative platform “It’s a small world” was reinforced since:- The foreign labelled placemats were distributed in corresponding, contextually relevant venues (i.e. Lebanese label in Arabic restaurant).- Coke is a popular symbol of internationalism and universality, while Quebec’s food culture is symbolised by the mobile canteen. The free meal boxes that were served contained one local dish, one international dish and a Coca-Cola. A great illustration of how it’s a small world.

These executions, part of the Quebec global campaign, tributes to bring positive results: +15 points in positive brand impact while competitor purchase intent when down by 13 points. Furthermore, based on initial restaurants owners’ comments, these executions created buzz and definitely pushed product sales, in restaurant and other distribution channels.