The world of a teen is all about music. Their day-to-day life is a big ever-moving sound track. Music was, therefore, the fastest way to gain our target's attention.We put music where they least expected it, the cap of each glass bottle. They just needed to have the cap recognised by a webcam or through a smartphone and they were ready to start composing music.We bet that making the consumer the centre of the promotion and giving them tools to produce and share unique content would make them want to consume more product in the form of a glass bottle.

Results for the full duration of the campaign are still pending. In the first 2 weeks live, the application received 1.1m visits with an average time spent of 6 minutes and over 4m tracks created and over 15% content share.

This is helping bring awareness to the project and has increased the already huge brand love teens already have for the brand in the local market.