Currently there’s a rising discussion about branded content in Germany. Marketeers are constantly facing the same question:

“How clearly do we have to mark a content piece as advertising, when this one is showing a brand or a product?”

This is has been an on going question for the “öffentlich-rechtliche” (the German state run public TV channels) for years. But lately this has also become a relevant topic for marketeers on the internet. Some believe that this questioning is related to the “öffentlich-rechtliche” TV channels, losing more and more market shares to private online content, especially with young target groups.

Luckily this problem did not limit our Mini Kiosk campaign.

It’s the little things in life that makes us happy. Just like the Coca-Cola 0.15 L mini can. This was the simple strategy that linked the mini can with our “mini” solution.

5 major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That’s a 278% sales improvement in comparison to normal Coca-Cola vending machines.