Cannes Lions
MATHEMATIC, Paris / COCA-COLA / 2022
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Coca-Cola is inviting us to celebrate the real magic of humanity with this film.
The « Real Magic » brand philosophy is rooted in the insight that magic lives in the unexpected moments of connection that elevate everyday into the extraordinary- a timeless learning that feels more relevant than ever in today’s hyperconnected yet divided world. Real magic happens when people get together and when what we share is greater that what sets us apart.
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