Trump and Kim really don’t like each other. So everyone was surprised when they decided to meet, June 12, in Singapore for a peace Summit.

Coca-Cola’s global message has always been about bringing people together and this was the perfect opportunity to highlight it. Even for the most unexpected people

Coca-Cola’s global message has always been about bringing people together and this was the perfect opportunity to highlight it for our Target audience of 13 to 39 year olds.

We used Coca-Cola’s iconic ribbon as a path for peace for Trump and Kim to follow and meet peacefully in the middle. When they met in the middle of the path they shake hands and a silhouette of a Coca-Cola bottle is made underneath them

Helping Coca-Cola champion bringing people together once again. Even for the most unexpected ones

Coca-Cola’s global message has always been about bringing people together and this was the perfect opportunity to highlight it for our Target audience of 13 to 39 year olds. Our target uses social media and mobile to get updated which is why we used mobile ads on social media.

Our approach was to be relevant and push our global message of bringing people together during a monumental moment in history.

Coca-Cola’s iconic color is red with simple white silhouette from the Logo to the iconic white ribbon. We used Coca-Cola’s iconic ribbon as a path for peace for the Trump and Kim to follow and meet peacefully in the middle. When they met in the path to shake hands a silhouette of a Coca-Cola bottle was made underneath the handshake. Our target uses social media and mobile to get updated which is why we used mobile ads on social media. This was launched on the day of the Trump and Kim Summit in Singapore.

The campaign reached 250+ million people in one week, engagement Rate was 6 times higher than average and 98% positivity on social media. All while reinforced Coca-Cola’s brand message of bringing people together in a peaceful and positive way