We turned Instagram into an intricate music-mixing platform. Users flipped through images and tapped tags to mix harmonies, rhythms and melodies. For our fans, Coke Studio InstaFusion was a simple experience, but behind the scenes it was complex. We created 85 channels (interconnected through tags), uploaded 710 images, and composed 64 music tracks to create a music mixer that gave fans the opportunity to enjoy 64 unique music combinations. Since everything was executed on Instagram, Coke Studio InstaFusion was an extremely cost effective project that aside from the music compositions, required zero-budget.

We created a way to mix music using Instagram’s native features, a simple and unconventional way to use a photo-sharing app. So far the response has been extremely positive: Total No. of likes on Instafusion images: 1,533 likes Total No. of Comments: 33 Facebook (4 posts) Total Reach: 1.5 m (1,540,216) Impressions: 3.2m (3,243,615) Total Interactions (likes, comment & shares): 66,342 Clicks: 72,215 CTR: 2.9% Engagement Rate: 4.1%