Cannes Lions

HEINEKEN BEER

TBWA\NEBOKO, Amsterdam / HEINEKEN / 2011

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Overview

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Overview

Description

Heineken once again came up with a World Cup premium for the Dutch fans.And completely in line with tradition, it was a noisy premium: the Pletterpet (a Vuvuzela Helmet!).We didn’t want to disappoint our eternal rivals, the Germans, so we also came up with a premium for them: Gehörschutzstöpsel.

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