Music is part of our target’s lives, it surrounds everything they do and technology has opened new possibilities for us, as their relationship with music has changed a lot in recent years. So by adding music to the cans of Coke Zero, we turned each can into a new music media that anyone could have access to. The can player was something that all youngsters have in hand, their mobile. As they are always seeking for new songs, it was the perfect match to draw their attention to the brand and at the same time increase trial among new consumers.

Few days after launching the campaign, the Coke Zero app reached the top position of AppStore Brazil, ahead of Candy Crush, Instagram and WhatsApp, totalizing 620,000 downloads.

The cans became news in hundreds of websites, generating over US$ 500,000 in earned media and 1.5 Billion impressions.

In the social networks, Coke Zero Fanpage received over 630,000 new fans and its Twitter more than 70,000 new followers.

And after an entire year of stagnant sales, Coke Zero has finally had a 5% increase in its sales. And that is a lot of cans.