The "GuacWorld” campaign tells the story of a group of people who created a utopia inside a dome that sealed the bad out and kept the good in. This perfect world had everything they could ever want.

With an endless supply of Avocados From Mexico, the group was over the moon until they realized that someone had accidentally left all of their chips outside of the dome. This mayhem was short-lived since they quickly realized that guacamole goes great on everything.

We brought GuacWorld to life on digital, allowing users to visit our 6 locations and 14 experiences inside the dome. From photo filters to recipe videos – every area of our paradise shared our message about the versatility of guacamole. Users were encouraged to help spread the word on Twitter and were entered into our sweepstakes every time they tweeted.

During the Super Bowl, people inside of the stadium had access to our Snapchat Geofilters, while we interacted with brands and users on social media in real-time. This involvement led to Avocados From Mexico dominating the Super Bowl conversation and driving results that surpassed our goals.

• 4.5 billion impressions

o Source: Simply Measured

• 46 million video views

o Sources: Facebook, YouTube, Inmoji and Amobee

• 1.7 million page views

o Source: Google Analytics

• 20% increase in purchase consideration

o Source: YouGov BrandIndex: http://adage.com/article/special-report-super-bowl/super-bowl-18-yougov-brandindex/312295/

• No. 1 brand in Merkle’s Digital Bowl Report

o Source: Merkle’s Digital Bowl Report

• Most talked about brand of the game for the second year in a row

o Source: Twitter Brand Bowl

• Most shared logo on Instagram and Twitter

o Source: Salesforce: https://www.salesforce.com/blog/2018/02/super-bowl-most-popular-advertisers.html?d=70130000000tP4B

• Most mentioned hashtag – #GuacWorld

o Source: Salesforce: https://www.salesforce.com/blog/2018/02/super-bowl-most-popular-advertisers.html?d=70130000000tP4B

• Most used word across all Super Bowl conversation – “guac”

o Source: Salesforce: https://www.salesforce.com/blog/2018/02/super-bowl-most-popular-advertisers.html?d=70130000000tP4B