Cannes Lions

Colgate Wisp Mini Bathroom

RED FUSE COMMUNICATIONS, New York / COLGATE-PALMOLIVE / 2019

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As a reminder that Colgate Wisp can provide that just-brushed feeling everywhere, we created the Colgate Wisp Mini Bathroom - complete with a portable sink, mirror, soap dish, bath mat and functioning light. We placed it in 6 different high-traffic locations in New York City reminding people of their morning bathroom teeth brushing ritual. Its incongruity to its surroundings, struck people as shocking and stopped foot traffic.

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