IMPACT BBDO, Dubai / MERCEDES BENZ / 2013
The objective was to demonstrate a key feature of the new Mercedes-Benz A-Class. We used Yahoo’s metro takeover and created four different banners, which interacted with each other in an unusual manner.
One look at the homepage and we see a bogus ad for spreadable Oryx cheese and on the side, a banner that displays the new A-Class cruising on a highway.
Surprisingly, the Oryx steps out of its banner and steps into the A-Class banner. Strangely enough, the A-Class approaches the Oryx, slows down and comes to a halt, thanks to the Collision Prevention Assist feature.
CLM BBDO, Boulogne-billancourt
2013, MERCEDES BENZ
LUKAS LINDEMANN ROSINSKI, Hamburg
2012, MERCEDES BENZ
SAATCHI & SAATCHI, Mumbai
2004, BHARAT PETROLEUM