Cannes Lions

COLLISION PREVENTION ASSIST

IMPACT BBDO, Dubai / MERCEDES BENZ / 2013

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The objective was to demonstrate a key feature of the new Mercedes-Benz A-Class. We used Yahoo’s metro takeover and created four different banners, which interacted with each other in an unusual manner.

One look at the homepage and we see a bogus ad for spreadable Oryx cheese and on the side, a banner that displays the new A-Class cruising on a highway.

Surprisingly, the Oryx steps out of its banner and steps into the A-Class banner. Strangely enough, the A-Class approaches the Oryx, slows down and comes to a halt, thanks to the Collision Prevention Assist feature.

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