Cannes Lions

COMA: a Getty Images original series

ALMAPBBDO, Sao Paulo / GETTY IMAGES / 2019

Film
Demo Film
Supporting Content

Overview

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Credits

Overview

Execution

How to put together an original series using only images from an image bank? That was the great challenge at the heart of this project. The editing process, evidently, was crucial. We used the fact that the patient was in a coma to really show off the endless possibilities offered by the collection, while we also used that content to move the story forward. The edit was often slowed down or speeded up to help convey the perspective of the comatose patient, and his imagination was given a different texture in the final cut to help distinguish his mind’s eye from his real memories.

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