Over the course of the evening gala, Getty Images ‚lost’ 100 wallets: in restrooms, under tables, on the floor... Searching through them brought astonishing things to light: Is this the wallet of Wladimir Putin? Is he here as well? Among all those celebrities not to be ruled out.

A note disclosed: „ No matter who or what you are looking for, at www.gettyimages.de you will find it.“ Other than Putin’s wallet, those of Maradona, Imelda Marcos, Fidel Castro, Maggi Thatcher and Yoko Ono were lost and found.

A lost wallet, who wouldn’t be curious? Getty Images was the talk of the LeadAwards 2006! And provided an unexpected multiplication of the impact: 1. In the days right after the gala, hits on the Getty Image Website rose over 15 percent.

2. Getty Images was glad to receive several mentionings in the media. Under the headline: "Putin opens up in Gerd’s secret recipe for 1a-Currywürste" "New Business" reported (No. 16) on the well received promotion.