Strengthen Opel’s positioning in the segment of the commercial vehicles. Create a modern and eye-catching campaign.

The idea is to approach the target group of the Opel commercial vehicles with their own everyday working tools. Because of the wide variety of working tools diverse target groups in the sector "commercial vehicles" are approached in a personal and emotional way. Due to the emotional value attention for the product "Opel LCV" is generated. This idea provides a flexible adaption of the complete commercial vehicle range. According to demands and inquiries of the international markets the motives can be adapted in different ways.

The calendar was produced additionally to the commercial vehicle campaign. The calendar shows all seven different vehicle ranges and twelve different motifs in only one communication medium due to the combination with several tools.The idea is simple, but effective and works in diverse countries, like Austria, Belgium, Italy, France, etc.The costs in general are low, but can draw attention everywhere.The headline of the campaign “Good tools. Good work. Good week” - in the figurative sense - is “extended” to “Good month. Good year”.