Objective: Just as the SUV Opel Antara, the geodashing game's intention was to inspire users to find the adventure on their doorstep by exploring their city limits with a geo-coordinates game.Target audience:25+ year-old men and women who either like to play geodata games, and/or like to explore new territories, both online and offline.Solution:Main challenge: integration of Google maps into the application for easier identification of the dash points which participants were to find.

Main goal and impact: positioning and demonstration of Opel as an innovative, fresh brand.