As a telecommunication company, docomo developed an item by collaborating with popular contents to realize a new smart phone that promotes active communication.

This is not simply the collaboration with contents, but rather the development of a product and promotions that spur conversations among fans.

Also, this promotion aimed to enhance the reputation of NTT DOCOMO.

DOCOMO tries to make their products as the landmark to connect people, and helps them to enjoy the communication.

?EVANGELION SMART PHONE

? “MONITORING THE WANNABES”

For fans who want the Evangelion smartphone, DOCOMO provided the platform to share the information about the product.

?JOJO SMART PHONE

? “AUTO-DICTIONARY of JOJO JARGON”

DOCOMO created the smartphone which can predict the JOJO Jargon phrases with first few letters.

?Xperia feat. HATSUNE MIKU

? “MUSIC DISCOVERY MOBILE”

This is a recommendation function for musicians and listeners who want to find the music they like to encounter through smartphone.

Those “products” activated the communication among fans and increased the amount of “information traffic” above the average.

Having the same “mobile device” re-enforces the bonds with that community, fosters active communication, and allows the user to have fun socializing every day.

This is a community support product that enlivens culture, promotes meetings and interaction among fans, and fosters lasting communication.